NAD

In 1972, a new kind of audio company was born. The NAD brand was born when a large group of European audio industry importers and some audio enthusiasts set out to develop competitive audio. NAD set out to prove that great sound quality and affordable prices could go hand in hand. It was a lofty goal – some of the most respected electronics brands of the day were out of reach for most, while the budget spectrum of the market was dominated by low-quality imports.

When NAD managing director Marty Borish hired audio engineer Bjorn Erik to work on new products, there were high-performance amplifiers on the market, but they often had a lot of extraneous features that drove up their cost. Erik believed he could create an affordable amplifier that used the latest technology while focusing solely on the essentials of good sound. This revolutionary concept became the ideal that would drive NAD to produce some of the most celebrated products of a generation.

The company's original headquarters were in London, where a growing team of NAD engineers experimented and refined their electronic components. This led to the highest accolade for the engineers and the brand - the best-selling Hi-Fi amplifier in history, the NAD 3020.

The successes didn't stop there: the 6100 cassette deck was the world's first Dolby C player, which continued the idea of ​​performance and value. The NAD 5200 was one of the world's first premium CD players. The NAD M2 redefined the digital amplification category, shattering the prejudice of many audiophiles that digital amplification could not deliver high-quality sound. All of these products are based on remarkable technologies developed in NAD laboratories. Today, NAD's development team is located in Canada.