Epic Records was launched in 1953 by the Columbia Records unit of CBS, for the purpose of marketing jazz, pop, and classical music that did not fit the theme of its more mainstream Columbia Records label. Initial classical music releases were from Philips Records which distributed Columbia product in Europe.
Pop talent on co-owned Okeh Records were transferred to Epic which made Okeh a rhythm and blues label.
Epic's bright-yellow, black, and blue logo became a familiar trademark for many jazz and classical releases. This has included such notables as the Berlin Philharmonic, Charles Rosen, the Juilliard String Quartet, Antal Doráti conducting the Hague Philharmonic, and George Szell conducting the Cleveland Orchestra.