Attitud

Attitud is a startup with a social mission: to offer music lovers audio devices that provide natural listening without discomfort and risk to hearing, while maintaining excellent sound quality.

The Attitud brand owes its creation to a pair of researchers with more than 12 years of experience as an engineer in the field of batteries and an ENT doctor. Their goal was to find the perfect personal audio devices for them. Headphones with classical emitters somehow caused both researchers discomfort when listening for a long time, and bone conduction technology did not meet their sound quality requirements.

After 2 years of testing and research, and then another 18 months of development, AirDC ® air conduction technology was created, which, like bone conduction, leaves the ear completely open, but at the same time can provide sound quality close to classic headphones. It took another year to finance the serial production of the first headset with this technology, the EarCITY. Since then, the company has been specializing in the production of audio devices with AirDC ® air conduction technology.